Make Sure Your Newsletter Gets Read
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So you’re putting out a monthly newsletter, and that’s great for name
recognition, but is your newsletter actually getting read?
Start with a great subject line.
- Tell what’s inside your newsletter. Stephan Author booksigning in Atlanta 1/15
- Use numbers. Ex. 2 New Releases from Stephan Author
- Create urgency. Last Chance to Save $8,000 on a New Home!
People Read Headings and Bullet Points
Headings and bolded lists make it easy for readers to skim content. Yes, they will skim your newsletter. So make sure you have important headings in place to take advantage of this.
Short Paragraphs and Lots of White Space
Use short paragraphs to keep readers reading. Use blank lines to break up your paragraphs and create white space, which is easier to read on a monitor.
What do you like about the newsletters you get? What don’t you like?
Tags: Newsletter, promo
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