You don’t have to have a fancy press kit on your website. In fact, depending on where you’re at in your career, a small, one page Press Kit may do the trick. The key here is to make all your Press Kit copy clean, typo free, and ready to be copied, pasted and redistributed by [...]
You’re busy. You have a lot going on in your life. I have a tip for making life a little easier. Make use of RSS. RSS isn’t just for blogs anymore.
Idea 1: Use an RSS reader (like Google Reader) to subscribe to blogs you often visit. By subscribing, you’ll see all the latest articles from [...]
No matter what industry you’re in there’s probably a blog or two (at the very least) that you could guest blog on. Guest blogging entails writing a thoughtful, well put together essay style article for another blog. Either you or the blog owner posts your piece, hopefully others will come and comment on your piece, [...]
by Alice Anderson
Learn how to build your brand by organizing your online profiles and keeping them updated.
Some would say it’s no longer enough to write a good book. Now an author must promote, not only her book, but herself. The latest buzzword is “author platform.” Evidently, “author platform” is what editors and agents are looking [...]
Do you spend a lot of time on the computer? Wonder how much time is spent on productivity vs. games or internet? There’s an application I use to help me stay on top of everything called Rescue Time. You can use it to rescue your time too. Check it out and see where you’re losing [...]
No matter what business you’re in, make it easy for those in the promo department (like me) to promote you. At the very least have a simple page on your website called Press Kit or Media. Include a brief bio/blurb about yourself/company, associations and memberships that are relevant, a photo or graphic in a high [...]
Why advertise? Advertising works even when you’re not. If you attend a chat, give a lecture, or guest blog, you’re making strides to promote yourself and your product. But after the chat or lecture is over, once the next guest blogger comes along, your promo time is up. Advertising works 24/7, whether you’re in front [...]