Tip: Add a Press Kit
You don’t have to have a fancy press kit on your website. In fact, depending on where you’re at in your career, a small, one page Press Kit may do the trick. The key here is to make all your Press Kit copy clean, typo free, and ready to be copied, pasted and redistributed by those who can promote you and your business/organization.
For authors, I suggest a minimum of a brief bio, photo, recent cover, book list, review teasers and a fun fact or two.
For unpublished authors, same thing minus the recent cover and booklist. If you’ve won contest, include those instead of review teasers.
Real Estate agents will want to include a bio, photo, sales statistics and areas you work in.
Restaurants: a blurb about your restaurant, information on the owner & chef, photos, a sample menu, reviews.
Churches: a blurb about your church, information on Pastors/Priests/Elders, photos, service information
Every press release should also include contact information. Make it easy for others to promote your business/organization.