Brilliant Book Marketing
It’s so nice to see authors taking the reigns of their marketing. What’s really great is when they learn how to tackle the press release.
Susan Mallery does a great job of promoting herself and her books while snagging attention thanks to a recent study that reports women who get married at 25 or older are twice as likely to stay married. How does Mallery relate her own books? She points out that the heroines in her book tend to be a little older.
She says “I believe women at this age have matured enough to know what they want in a husband, and are better at shrugging off the small stuff. Plus, they’ve been dinged up by life a little bit, and we’re all more interesting with scars.”
What’s more, she ties the press release to a holiday and what holiday is better at getting folks engaged than Valentine’s day. So kudos to Susan Mallery.