Repeat After Me, Link Backs are Not a Bad Thing
I recently visited an author’s website (an author I’ve known and respected for years) and at the bottom of the site there’s the standard “do not copy without written permission” but there was also “ask for permission before linking to my website.”
My jaw dropped a bit when I read that.
Repeat after me folks, link backs are not a bad thing.
In fact, you should be on your hands and knees begging for link backs. You should be actively collecting reciprocal links, writing articles to direct traffic to your site, leaving smart comments on blogs, and anything else (legal) you can think of.
Take it one step further and provide text and icons for others to link back to your site. Include a link to a page of that information titled Link to Us, so that others will know what to look for.
Tags: link backs, marketing, reciprocal links, web presence, website