No matter what business you’re in, make it easy for those in the promo department (like me) to promote you. At the very least have a simple page on your website called Press Kit or Media. Include a brief bio/blurb about yourself/company, associations and memberships that are relevant, a photo or graphic in a high resolution that others can use. Also consider a few brief testimonials or reviews. Also include a link to your email address or your contact page in case there’s a question or they’d like an interview.

One last piece of advice, make this page easy to find. Don’t make me hunt for it.

Why advertise? Advertising works even when you’re not. If you attend a chat, give a lecture, or guest blog, you’re making strides to promote yourself and your product. But after the chat or lecture is over, once the next guest blogger comes along, your promo time is up. Advertising works 24/7, whether you’re in front of the computer, shopping at the grocery store, or sitting at home in your pajamas.

Look for blogs and magazines in your niche to advertise in. But also consider google, myspace, and facebook. Go where the people are.