So you’re putting out a monthly newsletter, and that’s great for name
recognition, but is your newsletter actually getting read?
Start with a great subject line.

Tell what’s inside your newsletter. Stephan Author booksigning in Atlanta 1/15
Use numbers. Ex. 2 New Releases from Stephan Author
Create urgency. Last Chance to Save $8,000 on a New Home!

People Read Headings [...]