You don’t have to have a fancy press kit on your website. In fact, depending on where you’re at in your career, a small, one page Press Kit may do the trick. The key here is to make all your Press Kit copy clean, typo free, and ready to be copied, pasted and redistributed by [...]

No matter what business you’re in, make it easy for those in the promo department (like me) to promote you. At the very least have a simple page on your website called Press Kit or Media. Include a brief bio/blurb about yourself/company, associations and memberships that are relevant, a photo or graphic in a high [...]