No matter what industry you’re in there’s probably a blog or two (at the very least) that you could guest blog on. Guest blogging entails writing a thoughtful, well put together essay style article for another blog. Either you or the blog owner posts your piece, hopefully others will come and comment on your piece, [...]

by Alice Anderson
Learn how to build your brand by organizing your online profiles and keeping them updated.
Some would say it’s no longer enough to write a good book. Now an author must promote, not only her book, but herself. The latest buzzword is “author platform.” Evidently, “author platform” is what editors and agents are looking [...]

Why advertise? Advertising works even when you’re not. If you attend a chat, give a lecture, or guest blog, you’re making strides to promote yourself and your product. But after the chat or lecture is over, once the next guest blogger comes along, your promo time is up. Advertising works 24/7, whether you’re in front [...]

There’s a new player in the game of author promotion: Vidcasts.
A vidcast is similar to a podcast (audio only) except there’s picture to go with the sound. I haven’t seen many authors doing this yet, but I really love the idea! Perhaps that’s why I think RomanceNovel.tv is so awesome. The way I see it, [...]

Nervous?
Don’t be. There are plenty of tips and authors happy to give your advice and guidance. True, booksignings can be daunting, but preparation and good marketing will make it a success.
Speaking of authors giving advice, sign up for our author’s loop and ask any questions you may have.
There is a lot of information online [...]

We asked several authors on myspace what they consider to be their top promotional tools and here’s what they said:
myspace – 4
yahoo groups – 2
their website – 4
their blog – 3
TRS book giveaway
live events like conferences and book signings
free ebooks
chats
business card
their newsletter
Note: The number to the right is the number of authors who indicated that [...]

One small, but effective, way to get your name and website address out there is to swap links with link partners.
What’s a link partnership?
Link partnering is when you find people/websites with similar
interests, goals, audiences or complimentary ones and you exchange
links. You’ll see many authors with a list of author friends on their
website. This is [...]

I see a lot of bulletins go by on myspace that include links that aren’t hyperlinked. If you hyperlink your links you’ll likely get more visitors. So I’ve created a brief tutorial below on how to link your links.
Our example will be www.catanetwork.com
You want to write:
<a href=”websiteaddresshere”> text or URL (aka www.catanetwork.com) here </a> [...]

So you’re putting out a monthly newsletter, and that’s great for name
recognition, but is your newsletter actually getting read?
Start with a great subject line.

Tell what’s inside your newsletter. Stephan Author booksigning in Atlanta 1/15
Use numbers. Ex. 2 New Releases from Stephan Author
Create urgency. Last Chance to Save $8,000 on a New Home!

People Read Headings [...]

I was checking out an excerpt this morning and thought perhaps a few
pointers were in order – from a readers point of view.
So I’m checking out this great excerpt – book and author shall remain
nameless – and it’s really good, so half way through, I’m wondering when
does this book come out, I can’t wait to [...]