Repeat After Me, Link Backs are Not a Bad Thing

I recently visited an author’s website (an author I’ve known and respected for years) and at the bottom of the site there’s the standard “do not copy without written permission” but there was also “ask for permission before linking to my website.”
My jaw dropped a bit when I read that.
Repeat after me folks, link backs [...]

Take Stock of Your Web Presence in Six Steps

by Alice Anderson
Learn how to build your brand by organizing your online profiles and keeping them updated.
Some would say it’s no longer enough to write a good book. Now an author must promote, not only her book, but herself. The latest buzzword is “author platform.” Evidently, “author platform” is what editors and agents are looking [...]